About me
Natasha Parekh
I’ve always been fascinated by how small design decisions can completely change the way people interact with technology. That curiosity led me to explore the intersection of AI, e-commerce, and human behavior where every click, word, or pause tells a story.
Today, as part of Dell’s Growth & Experiments team, I design and test future-ready concepts that push the boundaries of how people shop and connect online. My work blends generative AI with empathy-driven design crafting experiences that don’t just function, but feel right.
My Design Superpowers
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. AI & Product Experiences
With 5+ AI experience POCs in e-commerce, I’m skilled at designing clarity within ambiguity turning abstract ideas into tangible, testable experiences.
2. UI That Works Hard
Scalable, accessible interfaces for web and mobile, brought to life with micro-interactions.
3. Research-Backed Decisions
UX research, prototyping, and usability testing that turn insights into measurable impact.
4. Web That Moves
Figma-first designer crafting intuitive, story-led prototypes, while upskilling in Framer to bring ideas to life with motion.
1. AI & Product Experiences
With 5+ AI experience POCs in e-commerce, I’m skilled at designing clarity within ambiguity turning abstract ideas into tangible, testable experiences.
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UI That Works Hard
Scalable, accessible interfaces for web and mobile, brought to life with micro-interactions.
3. Research-Backed Decisions
UX research, prototyping, and usability testing that turn insights into measurable impact.
4. Web That Moves
Figma-first designer crafting intuitive, story-led prototypes, while upskilling in Framer to bring ideas to life with motion.
1. AI & Product Experiences
With 5+ AI experience POCs in e-commerce, I’m skilled at designing clarity within ambiguity turning abstract ideas into tangible, testable experiences.
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UI That Works Hard
Scalable, accessible interfaces for web and mobile, brought to life with micro-interactions.
3. Research-Backed Decisions
UX research, prototyping, and usability testing that turn insights into measurable impact.
4. Web That Moves
Figma-first designer crafting intuitive, story-led prototypes, while upskilling in Framer to bring ideas to life with motion.
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
AI Interaction Designer
Dell Technologies
Aug '22 - Present
AI Interaction Designer
Dell Technologies
Aug '22 - Present
AI Interaction Designer
Dell Technologies
Aug '22 - Present
UI/UX Design Intern
Dell Technologies
Feb - June 2022
UI/UX Design Intern
Dell Technologies
Feb - June 2022
UI/UX Design Intern
Dell Technologies
Feb - June 2022
Product Design Intern
Deeproots Design
June - Aug 2021
Product Design Intern
Deeproots Design
June - Aug 2021
Product Design Intern
Deeproots Design
June - Aug 2021
Product Design Intern
Studio Aakar
Dec - Jan 2021
Product Design Intern
Studio Aakar
Dec - Jan 2021
Product Design Intern
Studio Aakar
Dec - Jan 2021
My Tech Stack
I work with Figma and Miro daily to design, prototype, and refine ideas. I’m learning to build end-to-end websites in Framer, and with my background in industrial design, I use Blender to explore 3D concepts.
Figma
My go-to for crafting pixel-perfect interfaces and seamless design systems that scale across products.
Figma
My go-to for crafting pixel-perfect interfaces and seamless design systems that scale across products.
Miro
Where I map ideas, workflows, and user journeys to turn abstract concepts into clear, actionable strategies.
Miro
Where I map ideas, workflows, and user journeys to turn abstract concepts into clear, actionable strategies.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Blender
My tool for creating immersive 3D visuals and motion concepts.
Blender
My tool for creating immersive 3D visuals and motion concepts.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
With 3 years of experience, I start by aligning with stakeholders, product managers, and engineers to clarify the problem space. I balance business goals, user insights, and technical feasibility to define a clear direction.
01.
Research & Strategy
With 3 years of experience, I start by aligning with stakeholders, product managers, and engineers to clarify the problem space. I balance business goals, user insights, and technical feasibility to define a clear direction.
01.
Research & Strategy
With 3 years of experience, I start by aligning with stakeholders, product managers, and engineers to clarify the problem space. I balance business goals, user insights, and technical feasibility to define a clear direction.
02.
Concept & Ideation
Using Figma and Miro, I create user flows, wireframes, and prototypes to visualize solutions early. My focus is on clarity, collaboration, and speed, ensuring alignment before diving deep.
02.
Concept & Ideation
Using Figma and Miro, I create user flows, wireframes, and prototypes to visualize solutions early. My focus is on clarity, collaboration, and speed, ensuring alignment before diving deep.
02.
Concept & Ideation
Using Figma and Miro, I create user flows, wireframes, and prototypes to visualize solutions early. My focus is on clarity, collaboration, and speed, ensuring alignment before diving deep.
03.
Feedback & Refinement
I run iterative cycles of feedback with stakeholders, peers, and developers, refining designs to balance usability, scalability, and constraints. At this stage, I ensure designs are both user-centered and implementation-ready.
03.
Feedback & Refinement
I run iterative cycles of feedback with stakeholders, peers, and developers, refining designs to balance usability, scalability, and constraints. At this stage, I ensure designs are both user-centered and implementation-ready.
03.
Feedback & Refinement
I run iterative cycles of feedback with stakeholders, peers, and developers, refining designs to balance usability, scalability, and constraints. At this stage, I ensure designs are both user-centered and implementation-ready.
04.
Testing & Optimization
Where possible, I incorporate usability testing, heuristic evaluations, or A/B insights to validate design decisions. This helps me make data-informed choices and build confidence in solutions.
04.
Testing & Optimization
Where possible, I incorporate usability testing, heuristic evaluations, or A/B insights to validate design decisions. This helps me make data-informed choices and build confidence in solutions.
04.
Testing & Optimization
Where possible, I incorporate usability testing, heuristic evaluations, or A/B insights to validate design decisions. This helps me make data-informed choices and build confidence in solutions.
05.
Launch & Delivery
I take responsibility for handoff and collaboration with engineers, ensuring smooth implementation. Post-launch, I track performance and gather insights for continuous improvement, closing the loop.
05.
Launch & Delivery
I take responsibility for handoff and collaboration with engineers, ensuring smooth implementation. Post-launch, I track performance and gather insights for continuous improvement, closing the loop.
05.
Launch & Delivery
I take responsibility for handoff and collaboration with engineers, ensuring smooth implementation. Post-launch, I track performance and gather insights for continuous improvement, closing the loop.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Natasha Parekh
I’ve always been fascinated by how small design decisions can completely change the way people interact with technology. That curiosity led me to explore the intersection of AI, e-commerce, and human behavior where every click, word, or pause tells a story.
Today, as part of Dell’s Growth & Experiments team, I design and test future-ready concepts that push the boundaries of how people shop and connect online. My work blends generative AI with empathy-driven design crafting experiences that don’t just function, but feel right.
My Design Superpowers
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. AI & Product Experiences
With 5+ AI experience POCs in e-commerce, I’m skilled at designing clarity within ambiguity turning abstract ideas into tangible, testable experiences.
2. UI That Works Hard
Scalable, accessible interfaces for web and mobile, brought to life with micro-interactions.
3. Research-Backed Decisions
UX research, prototyping, and usability testing that turn insights into measurable impact.
4. Web That Moves
Figma-first designer crafting intuitive, story-led prototypes, while upskilling in Framer to bring ideas to life with motion.
1. AI & Product Experiences
With 5+ AI experience POCs in e-commerce, I’m skilled at designing clarity within ambiguity turning abstract ideas into tangible, testable experiences.
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UI That Works Hard
Scalable, accessible interfaces for web and mobile, brought to life with micro-interactions.
3. Research-Backed Decisions
UX research, prototyping, and usability testing that turn insights into measurable impact.
4. Web That Moves
Figma-first designer crafting intuitive, story-led prototypes, while upskilling in Framer to bring ideas to life with motion.
1. AI & Product Experiences
With 5+ AI experience POCs in e-commerce, I’m skilled at designing clarity within ambiguity turning abstract ideas into tangible, testable experiences.
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UI That Works Hard
Scalable, accessible interfaces for web and mobile, brought to life with micro-interactions.
3. Research-Backed Decisions
UX research, prototyping, and usability testing that turn insights into measurable impact.
4. Web That Moves
Figma-first designer crafting intuitive, story-led prototypes, while upskilling in Framer to bring ideas to life with motion.
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
AI Interaction Designer
Dell Technologies
Aug '22 - Present
AI Interaction Designer
Dell Technologies
Aug '22 - Present
AI Interaction Designer
Dell Technologies
Aug '22 - Present
UI/UX Design Intern
Dell Technologies
Feb - June 2022
UI/UX Design Intern
Dell Technologies
Feb - June 2022
UI/UX Design Intern
Dell Technologies
Feb - June 2022
Product Design Intern
Deeproots Design
June - Aug 2021
Product Design Intern
Deeproots Design
June - Aug 2021
Product Design Intern
Deeproots Design
June - Aug 2021
Product Design Intern
Studio Aakar
Dec - Jan 2021
Product Design Intern
Studio Aakar
Dec - Jan 2021
Product Design Intern
Studio Aakar
Dec - Jan 2021
My Tech Stack
I work with Figma and Miro daily to design, prototype, and refine ideas. I’m learning to build end-to-end websites in Framer, and with my background in industrial design, I use Blender to explore 3D concepts.
Figma
My go-to for crafting pixel-perfect interfaces and seamless design systems that scale across products.
Figma
My go-to for crafting pixel-perfect interfaces and seamless design systems that scale across products.
Miro
Where I map ideas, workflows, and user journeys to turn abstract concepts into clear, actionable strategies.
Miro
Where I map ideas, workflows, and user journeys to turn abstract concepts into clear, actionable strategies.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Blender
My tool for creating immersive 3D visuals and motion concepts.
Blender
My tool for creating immersive 3D visuals and motion concepts.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
With 3 years of experience, I start by aligning with stakeholders, product managers, and engineers to clarify the problem space. I balance business goals, user insights, and technical feasibility to define a clear direction.
01.
Research & Strategy
With 3 years of experience, I start by aligning with stakeholders, product managers, and engineers to clarify the problem space. I balance business goals, user insights, and technical feasibility to define a clear direction.
01.
Research & Strategy
With 3 years of experience, I start by aligning with stakeholders, product managers, and engineers to clarify the problem space. I balance business goals, user insights, and technical feasibility to define a clear direction.
02.
Concept & Ideation
Using Figma and Miro, I create user flows, wireframes, and prototypes to visualize solutions early. My focus is on clarity, collaboration, and speed, ensuring alignment before diving deep.
02.
Concept & Ideation
Using Figma and Miro, I create user flows, wireframes, and prototypes to visualize solutions early. My focus is on clarity, collaboration, and speed, ensuring alignment before diving deep.
02.
Concept & Ideation
Using Figma and Miro, I create user flows, wireframes, and prototypes to visualize solutions early. My focus is on clarity, collaboration, and speed, ensuring alignment before diving deep.
03.
Feedback & Refinement
I run iterative cycles of feedback with stakeholders, peers, and developers, refining designs to balance usability, scalability, and constraints. At this stage, I ensure designs are both user-centered and implementation-ready.
03.
Feedback & Refinement
I run iterative cycles of feedback with stakeholders, peers, and developers, refining designs to balance usability, scalability, and constraints. At this stage, I ensure designs are both user-centered and implementation-ready.
03.
Feedback & Refinement
I run iterative cycles of feedback with stakeholders, peers, and developers, refining designs to balance usability, scalability, and constraints. At this stage, I ensure designs are both user-centered and implementation-ready.
04.
Testing & Optimization
Where possible, I incorporate usability testing, heuristic evaluations, or A/B insights to validate design decisions. This helps me make data-informed choices and build confidence in solutions.
04.
Testing & Optimization
Where possible, I incorporate usability testing, heuristic evaluations, or A/B insights to validate design decisions. This helps me make data-informed choices and build confidence in solutions.
04.
Testing & Optimization
Where possible, I incorporate usability testing, heuristic evaluations, or A/B insights to validate design decisions. This helps me make data-informed choices and build confidence in solutions.
05.
Launch & Delivery
I take responsibility for handoff and collaboration with engineers, ensuring smooth implementation. Post-launch, I track performance and gather insights for continuous improvement, closing the loop.
05.
Launch & Delivery
I take responsibility for handoff and collaboration with engineers, ensuring smooth implementation. Post-launch, I track performance and gather insights for continuous improvement, closing the loop.
05.
Launch & Delivery
I take responsibility for handoff and collaboration with engineers, ensuring smooth implementation. Post-launch, I track performance and gather insights for continuous improvement, closing the loop.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Natasha Parekh
I’ve always been fascinated by how small design decisions can completely change the way people interact with technology. That curiosity led me to explore the intersection of AI, e-commerce, and human behavior where every click, word, or pause tells a story.
Today, as part of Dell’s Growth & Experiments team, I design and test future-ready concepts that push the boundaries of how people shop and connect online. My work blends generative AI with empathy-driven design crafting experiences that don’t just function, but feel right.
My Design Superpowers
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. AI & Product Experiences
With 5+ AI experience POCs in e-commerce, I’m skilled at designing clarity within ambiguity turning abstract ideas into tangible, testable experiences.
2. UI That Works Hard
Scalable, accessible interfaces for web and mobile, brought to life with micro-interactions.
3. Research-Backed Decisions
UX research, prototyping, and usability testing that turn insights into measurable impact.
4. Web That Moves
Figma-first designer crafting intuitive, story-led prototypes, while upskilling in Framer to bring ideas to life with motion.
1. AI & Product Experiences
With 5+ AI experience POCs in e-commerce, I’m skilled at designing clarity within ambiguity turning abstract ideas into tangible, testable experiences.
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UI That Works Hard
Scalable, accessible interfaces for web and mobile, brought to life with micro-interactions.
3. Research-Backed Decisions
UX research, prototyping, and usability testing that turn insights into measurable impact.
4. Web That Moves
Figma-first designer crafting intuitive, story-led prototypes, while upskilling in Framer to bring ideas to life with motion.
1. AI & Product Experiences
With 5+ AI experience POCs in e-commerce, I’m skilled at designing clarity within ambiguity turning abstract ideas into tangible, testable experiences.
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UI That Works Hard
Scalable, accessible interfaces for web and mobile, brought to life with micro-interactions.
3. Research-Backed Decisions
UX research, prototyping, and usability testing that turn insights into measurable impact.
4. Web That Moves
Figma-first designer crafting intuitive, story-led prototypes, while upskilling in Framer to bring ideas to life with motion.
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
AI Interaction Designer
Dell Technologies
Aug '22 - Present
AI Interaction Designer
Dell Technologies
Aug '22 - Present
AI Interaction Designer
Dell Technologies
Aug '22 - Present
UI/UX Design Intern
Dell Technologies
Feb - June 2022
UI/UX Design Intern
Dell Technologies
Feb - June 2022
UI/UX Design Intern
Dell Technologies
Feb - June 2022
Product Design Intern
Deeproots Design
June - Aug 2021
Product Design Intern
Deeproots Design
June - Aug 2021
Product Design Intern
Deeproots Design
June - Aug 2021
Product Design Intern
Studio Aakar
Dec - Jan 2021
Product Design Intern
Studio Aakar
Dec - Jan 2021
Product Design Intern
Studio Aakar
Dec - Jan 2021
My Tech Stack
I work with Figma and Miro daily to design, prototype, and refine ideas. I’m learning to build end-to-end websites in Framer, and with my background in industrial design, I use Blender to explore 3D concepts.
Figma
My go-to for crafting pixel-perfect interfaces and seamless design systems that scale across products.
Figma
My go-to for crafting pixel-perfect interfaces and seamless design systems that scale across products.
Miro
Where I map ideas, workflows, and user journeys to turn abstract concepts into clear, actionable strategies.
Miro
Where I map ideas, workflows, and user journeys to turn abstract concepts into clear, actionable strategies.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Blender
My tool for creating immersive 3D visuals and motion concepts.
Blender
My tool for creating immersive 3D visuals and motion concepts.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
With 3 years of experience, I start by aligning with stakeholders, product managers, and engineers to clarify the problem space. I balance business goals, user insights, and technical feasibility to define a clear direction.
01.
Research & Strategy
With 3 years of experience, I start by aligning with stakeholders, product managers, and engineers to clarify the problem space. I balance business goals, user insights, and technical feasibility to define a clear direction.
01.
Research & Strategy
With 3 years of experience, I start by aligning with stakeholders, product managers, and engineers to clarify the problem space. I balance business goals, user insights, and technical feasibility to define a clear direction.
02.
Concept & Ideation
Using Figma and Miro, I create user flows, wireframes, and prototypes to visualize solutions early. My focus is on clarity, collaboration, and speed, ensuring alignment before diving deep.
02.
Concept & Ideation
Using Figma and Miro, I create user flows, wireframes, and prototypes to visualize solutions early. My focus is on clarity, collaboration, and speed, ensuring alignment before diving deep.
02.
Concept & Ideation
Using Figma and Miro, I create user flows, wireframes, and prototypes to visualize solutions early. My focus is on clarity, collaboration, and speed, ensuring alignment before diving deep.
03.
Feedback & Refinement
I run iterative cycles of feedback with stakeholders, peers, and developers, refining designs to balance usability, scalability, and constraints. At this stage, I ensure designs are both user-centered and implementation-ready.
03.
Feedback & Refinement
I run iterative cycles of feedback with stakeholders, peers, and developers, refining designs to balance usability, scalability, and constraints. At this stage, I ensure designs are both user-centered and implementation-ready.
03.
Feedback & Refinement
I run iterative cycles of feedback with stakeholders, peers, and developers, refining designs to balance usability, scalability, and constraints. At this stage, I ensure designs are both user-centered and implementation-ready.
04.
Testing & Optimization
Where possible, I incorporate usability testing, heuristic evaluations, or A/B insights to validate design decisions. This helps me make data-informed choices and build confidence in solutions.
04.
Testing & Optimization
Where possible, I incorporate usability testing, heuristic evaluations, or A/B insights to validate design decisions. This helps me make data-informed choices and build confidence in solutions.
04.
Testing & Optimization
Where possible, I incorporate usability testing, heuristic evaluations, or A/B insights to validate design decisions. This helps me make data-informed choices and build confidence in solutions.
05.
Launch & Delivery
I take responsibility for handoff and collaboration with engineers, ensuring smooth implementation. Post-launch, I track performance and gather insights for continuous improvement, closing the loop.
05.
Launch & Delivery
I take responsibility for handoff and collaboration with engineers, ensuring smooth implementation. Post-launch, I track performance and gather insights for continuous improvement, closing the loop.
05.
Launch & Delivery
I take responsibility for handoff and collaboration with engineers, ensuring smooth implementation. Post-launch, I track performance and gather insights for continuous improvement, closing the loop.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.